What if chocolate could be both indulgent and better for you? That question has been on our workbench in Thessaloniki for months. The answer is the Protein Crunch Collection: two new 100g tablets that combine real chocolate with crispy plant protein, with no added sugar.

Why a protein chocolate?

More and more people read labels. They want snacks that fit an active day, less sugar and plant-based options, but they don't want to give up the pleasure of good chocolate. Most "functional" bars ask you to choose between taste and nutrition. We wanted to avoid that trade-off.

So we started from what we know best: chocolate. With more than 80 years of craftsmanship behind us since 1944, we built the recipes around real chocolate and fillings first, then added crispy plant protein for texture and nutrition.

Meet the two flavours

Gianduja Crunch

Smooth milk chocolate with hazelnut praline and crispy plant protein. It's a classic gianduja taste with a light, satisfying crunch in every bite. Product code: S100N590

Dark Vegan Crunch

Dark chocolate with almond butter and crispy plant protein. It is 100% vegan, with a deeper cocoa character and a nutty, rounded finish. Product code: S100N592

At a glance

• 20g protein per 100g
• No added sugar (contains naturally occurring sugars)
• Vegan option: Dark Vegan Crunch
• 100g tablet, made in Thessaloniki, Greece

Who it's for

The Protein Crunch Collection is for anyone who wants a smarter treat: people with an active lifestyle, those cutting back on sugar, and those choosing plant-based. It works as a snack after the gym, at the office or on the go, and it is still a real chocolate.

For retailers, distributors and private label

The collection is available for retail, distribution and private-label partnerships, in Greece, the GCC and international markets. Better-for-you chocolate is one of the fastest-moving shelves in confectionery, and these two tablets bring a premium, heritage brand to that category.

You can find the full range on page 19 of our latest wholesale catalogue: sokolata.com/catalogue. For samples, pricing or private-label enquiries, write to us at [email protected].

Sokolata Agapitos 1944: 80 years of chocolate craftsmanship, applied to the way people want to eat today.